Environmental design
Rebranding Project:
Nektar
Description
Tasked to design & Redesign an existing brand Newmarket cannabis hop house with an additional unique beer design.
Solution
The team concluded that the most important function of the brand was to deal with antipathy towards cannabis, so this project was directed towards giving this brand to exhibit luxurious and sacred characteristics. After discussion, the team made a plan to create a brand that parodies Greek mythology, so as to gain the desired characteristics and preempt a unique trademark at the same time.
So the team created a sub-brand Nektar after nectar, the drink of the gods in mythology, and named the given drinks with objects related to mythology. The combination of gold on a dark background was used to add luxuriousness, and a custom-made geometric bottle was designed to give it a mysterious look.
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