Environmental design
Creative Marketing
Campaign: Bene
Description
Tasked to design a brand, research target audience, design a suitable marketing strategy, create a product and selling point.
My Role
The team had first solidified the concept of the survival kit to be a solution to help customers who recently experienced a breakup. To reflect that the brand’s purpose is to cure broken hearts, the logo was inspired by a combination of a hospital and heart. The brand colors and design were kept minimalistic to help its users to relax and to resonate with their feeling.
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Illustrator
Photoshop
Indesign