Designer Booklet

Taking the idea from Heatherwick’s TED talk where he believes that architecture is an intellectual activity that requires logical and computational skills and knowledge of engineering, I have restrained splendor that comes from colors and elaborate motifs, rather focused on showing the beauty of structure and calculation with usage of straight lines. On the other hand, Heatherwick’s work often reflects structures from nature such as beehive. In this booklet, the organic aspect was presented as diagonal lines.